Why isn't this priced per word like your other services?

Because the value in transcreation isn't the word count, it's the effect — a five-word tagline can take longer to get right than a five-hundred-word manual. We quote to the brief instead.

Can you give me a rate before I send the full brief?

Roughly: expect this to sit above our per-word technical translation rate, because it's copywriting work, not word-for-word translation. A firm number needs the actual brief.

Do you work from a brand voice guide?

Yes, if you have one — send it with the brief. If you don't, tell us about the brand and we'll work from examples of copy you like.

How many revision rounds are included?

Two, within 14 days of delivery, as with every service — tone often needs a second pass, and that's expected, not an extra.

Marketing Translation & Transcreation

Campaigns and brand copy, rewritten to land — not just translated.

Priced to the brief — see why below.

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Not just words.

Who this is for

— You're launching a campaign or product into a German- or English-speaking market.
— You have brand copy, taglines or ad creative that a literal translation would flatten.
— You need cultural register right, not just grammar — humour, tone, idiom.
— You're translating a brand voice guide and need it to still sound like your brand in the other language.
— You've had a literal translation come back technically correct and completely lifeless.

What's included

— A linguist who writes copy, not just translates it — briefed on your brand voice, audience and the effect the original is meant to have.
— Options across the register you need — from a close creative adaptation to a full rewrite for the target market.
— Two included revision rounds, 14 days from delivery.

Turnaround: Typical turnaround: agreed per brief, usually 3–7 business days depending on scope.

File formats: Any format your copy currently lives in — Word, Google Docs export, CMS export, slide deck.

How this service runs

Brief us on the brand.

Tone, audience, what the original is meant to make someone feel or do — the more context, the better the result.

We scope and quote.

Transcreation is priced to the brief, not per word — see why in the pricing section below.

A linguist-copywriter transcreates it.

Writing for effect in the target language, not translating sentence by sentence.

You review and we refine.

Two rounds of revision included, so tone gets dialled in, not just approved on the first pass.

Pricing for this service

Priced to the brief — see why below.

What moves the price

Priced to the brief — not per word. Transcreation is scoped work. Flattening it into a per-word rate would mean pretending creative work is commodity work, and a rate that makes sense for a manual doesn't make sense for a tagline that took a copywriter a day to get right. Tell us the brief — word count, channels, how many variants you need — and we quote a fixed price before anything starts.

See the full price list →

Scoping call

Send us the brief.

Tell us the campaign, the brand voice, and what 'good' looks like — we'll come back with a fixed price and a realistic timeline, usually within one business day.

Get a quote

Unreleased campaign material is handled under our standard confidentiality policy, with an NDA available on request — a genuine consideration when the brief is a product launch that hasn't been announced yet.